In 1967 construction stated on the first Jax Roast Beef at 3161 West Broad Street.

In 1969, The chain was sold General Foods, who then changed the name of the restaurants to “RIX Roast Beef”.

General Foods ran the chain until 1978, when most of the restaurants closed down, The remaining 10 units were franchised owned were renamed Rax to be more suitable for trademarking and franchising.

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