In 1967 construction stated on the first JAX Roast Beef at 3161 West Broad Street.
It opened in the 1968 In May 1969, The chain was sold General Foods, who then changed the name of the restaurants to “RIX Roast Beef”. Then in 1972 the original owner required the chain
The JAX name could not get a federal trademark since there was a conflict with another company.
General Foods ran the chain until 1978, when most of the restaurants closed down, The remaining 10 units were franchised owned were renamed Rax to be more suitable for trademarking and franchising.
Jack Roschman
